About Us

About CellMining

CellMining provides Mobile Network Operators with a unique toolset for optimizing user experience and network performance based on real-time metrics of subscriber data. The company’s ground-breaking Subscriber Network Analytics technology monitors subscriber experience data, identifies usage patterns, and reconstructs entire call and communication flows for individuals and business customer groups. CellMining has pioneered the integration of SON (Self-Optimizing Networks) with CEM (Customer Experience Management), to provide mobile operators with a world-class solution to optimize their networks for subscriber experience excellence.

  • Our Behavior-Based SON™ solution helps wireless network operators to achieve superior network performance KPIs, saving on operational and engineering costs, and reducing subscriber churn.
  • Our Subscriber Experience Hub provides unparalleled insights into the real-life network quality of experience, calibrated for different subscriber profiles, locations, handset types, roads, business groups, roamers and more.


An Experienced Team of Industry Professionals

A forward-thinking startup established in 2013, CellMining has drawn together an experienced team of industry professionals and data scientists dedicated to solving business and technical challenges for leading carriers around the world. Our management team includes professionals with many years of experience in the cellular network industry, with unparalleled expertise in creating, building and servicing carrier-grade solutions and technologies.

The Management Team of CellMining

  • Greg (Giora) Snipper
    Greg (Giora) SnipperCEO

    Greg brings over 23 years of experience in sales and business development, including over 10 years in the mobile optimization market. He has held senior leadership positions in publicly traded companies and start-ups in the telecoms and semiconductors sectors. Prior to CellMining, Greg held various management positions at RADCOM (NASDAQ:RDCM) including VP of APAC Sales. Prior to RADCOM he was VP of Sales at Surf Communication.

  • Omer Geva
    Omer GevaChairman

    Omer has over 15 years of experience in building global high-tech operations, strategy, business development, M&A and fund raising. Before joining CellMining, Omer co-founded and served as CEO of eGlue Business Technologies which was acquired by NICE Systems in 2010. At NICE Omer was the Head of Real-Time Solution division between 2010-2014.

  • Jose Cohenca
    Jose CohencaHead of Research

    Jose is an expert in cellular networks specializing in network optimization. Jose has over 17 years of professional experience in RF engineering, and he leads CellMining’s product innovation. He holds an electrical engineering degree from Israel’s prestigious Technion Institute of Technology, and an M.Sc in Computer Science.

  • Shmuel Morad
    Shmuel MoradCTO

    Shmuel has over 20 years’ experience in RF engineering with various technology companies, including Motorola and Cellcom Israel. With his extensive expertise in cellular networks, he oversees the adaptation of CellMining’s technological advances to changing cellular market trends. Shmuel is an electronics engineering graduate from the University of Tel Aviv.

  • Eshai Livne
    Eshai LivneVP Product

    Eshai has worked for over 13 years in product management and sales engineering related roles, crafting visionary strategies throughout the product lifecycle. As a product management director for a  major customer analytics solutions company, Eshai developed several strategic software solutions. Prior to that, Eshai worked in multiple development, sales engineering and product management roles at eglue Business Technologies. He has a B.Sc in Computer Science from the Interdisciplinary Center in Herzliya.

  • Assaf Aloni
    Assaf AloniVP Marketing

    Assaf brings to CellMining more than 20 years of experience in product management, marketing and sales. He was marketing and sales director at NICE Systems (NADSAQ:NICE), and VP Marketing at eglue Business Technologies, which was acquired by NICE. Assaf has also led product management teams at Amdocs (NASDAQ:DOX) and XACCT, a provider of mediation systems acquired by Amdocs in 2004. Assaf has a B.Sc in Computer Science and Business Administration from the Hebrew University of Jerusalem.

  • Yizhar Ronen
    Yizhar RonenVP R&D

    Yizhar joined CellMining from NICE Systems, where he was R&D Director for Real-Time Solutions Technology. Prior to that he worked at eglue Business Technologies as Chief Architect, and in various development and leadership positions at ESMMI and BeeMobile.  Yizhar brings to CellMining more than 15 years of experience in software engineering and expertise in technical leadership and management of large scale/high complexity software development projects. Yizhar has BA in Computer Science from the Academic College of Tel Aviv.

  • Eitan Mager
      Eitan MagerVP Professional Services

      Eitan has over 20 years of experience in cellular engineering, specializing in system planning and radio network optimization. Prior to CellMining Eitan was a Director of Radio Engineering and Director of Technology for Pelephone, a leading cellular operator, and has broad experience in hardware and software development for Motorola and Elbit Systems. He holds a BSc degree in Computer Engineering from Israel’s prestigious Technion Institute of Technology.